More Than Looks
Choosing the colours of your company logo is not only about making it look good. It is about the emotions your audience feels when they see it. The same applies to your website and your advertising.
What Colours Communicate
Different colours trigger different feelings. Some of the most common associations:
- Red: warmth, passion, love.
- Orange: warmth, autumn, summer.
- Yellow: sunshine, happiness, joy.
- Green: money, nature, the environment.
Questions to Ask Yourself
- Which colour represents your brand?
- Which colour suits the character of your product or service?
- Which colours do your competitors use?
Conclusion
The right palette makes your brand recognisable and sets the tone for everything else. Etherlogic can help you design a logo, and a wider online presence, that sends the right message.
