A New Kind of Ad Pricing
In 2013 Google was granted a patent for an advertising system for Google Glass, its augmented-reality glasses. It hinted at how ads might be priced when the screen sits right in front of the user's eyes.
Pay-per-Gaze
The patent described charging advertisers by the number of times Glass wearers looked at their ads. The device would track the user's gaze to record what they looked at, for how long, and whether they looked directly at an ad or it simply passed through their field of view.
Pay-per-Emotion
It went further: the system could also record the user's emotional reaction to each ad, collect the data anonymously and price ads accordingly.
Plans on Paper
Patents do not always become products, and these ideas may never have been implemented. But they showed how far advertising measurement could go once devices can see what we see. At the time, Google's chairman Eric Schmidt expected a consumer version of Glass in early 2014.
Conclusion
Every new device brings new ad formats and new questions about privacy. Etherlogic follows these changes so our clients' marketing stays effective and responsible.
