Don't Lose the Forest for the Trees
When designing a website, it is easy to focus so much on details that you lose sight of the real goal: a site that is easy and pleasant to use. Keep these three essentials in mind.
1. Avoid Clutter
If your site has no breathing room and is filled edge to edge with photos, flashing banners and other objects, it is time to rethink it. Leave enough white space and do not overload your pages. Visitors will focus on what matters and find information that is valuable to them.
2. Clear, Easy Navigation
The navigation bar is the most important tool for the user experience. Visitors should move easily from page to page in a logical order and find what they are looking for. Keep the navigation on every page, in a clear position, separate from the rest of the content.
3. A Call to Action
Why does someone visit your site, and is your message clear? Answer these two questions when designing a website. Give people the information they need, but never leave out the call to action: a clear invitation to act, such as "Subscribe now to receive our weekly newsletter". It can take the form of an incentive, an offer or a discount, and should be designed to prompt action.
Conclusion
A poor user experience gives visitors a poor impression of your business. Etherlogic designs websites that are clean, easy to navigate and built to convert.
