Why Twitter Suits Small Businesses
Twitter is a fast-growing network and a powerful marketing tool for small businesses. You control how much time you invest, which makes it attractive to busy owners without large budgets. These four steps will help you build the right strategy.
1. Create an Account That Fits Your Business
Adopt a consistent writing style and tone that matches your company. Characters are limited, so choose your words carefully. Pay attention to your avatar and background image, and make sure your bio explains clearly what you offer.
2. Invest in Conversation
On Twitter, conversation matters more than broadcasting. Its immediacy makes it the best way to talk directly with the people you want to reach. Use industry hashtags, join discussions in your field, answer questions others raise and encourage retweets. That way your business's voice is heard and others take part too.
3. Share Relevant Content
Plan what you share. Post your own blog articles, interesting articles and reports from other sites, and occasional photos or videos. Make it easy for your audience to share your content in turn.
4. Measure and Adjust
Track retweets, favourites and replies, and combine them with Google Analytics to see how much traffic your tweets bring to your site, their click-through rate and bounce rate. The data shows what works and guides changes to your strategy.
Conclusion
Used well, Twitter gives a small business a direct line to its audience. Etherlogic can help you build a social media strategy that fits your goals and resources.
