Content Matters More Than Ever
Google's Hummingbird update pushed site owners and SEO professionals towards quality content instead of pages stuffed with keywords. But beyond SEO, people only trust and return to a site whose content is interesting, fresh and useful. Valuable content changes how your audience relates to your brand.
Fresh Content Needs a Plan
Content must also be updated regularly. A company blog is the classic answer: industry news, opinions, company updates. Adding a blog is easy; keeping it updated is the hard part. Before you start, answer questions like these:
- How many articles will your team write each week?
- Which topics will they cover, and how much time will they take?
- When is the best time to publish?
- Which audience do you want to reach, and why is your content relevant to it?
- How will the blog connect with your social media campaigns?
- How will you make your writing engaging while following SEO best practice?
- How will you keep the content varied?
- What are your competitors doing, and which mistakes should you avoid?
Conclusion
A content marketing machine runs on planning, not inspiration. Does your company have a blog and a plan to keep it going? Etherlogic can help you design one.
