After You Hit "Tweet"
You have written a great blog post or issued an important press release and shared it on Twitter. What next? How do you track interest, see how your content is shared, and keep an eye on your biggest competitors?
Search for Links
Twitter's search can find tweets containing any URL shared on the platform, and is smart enough to see through shortened links. Combined with advanced search options, it becomes a powerful tool for marketers and researchers.
- Log in to Twitter.
- Type the full URL, or part of it, into the search box.
- Add any other search terms you need.
- Run the search.
Results appear newest first, alongside Top Tweets from the most valuable accounts, with any images and media shared with the link. Leave the search open and it keeps updating through the day; save it to reuse it any time. To exclude a domain, put a minus in front of it, for example: keyword -website.com.
Practical Uses
- Tweets linking to your domain.
- Tweets linking to your blog, or to your latest article.
- Tweets linking to a product or product category in your eshop.
- Tweets linking to your customer support page.
You can run the same searches for competitors' brands, products and services, as well as industry news and research.
Conclusion
Experiment until you find the searches that serve your needs. Etherlogic can help you set up social media monitoring that shows what your audience is really saying.
