How Do I Get to the Top of Google?
It is one of the most common questions we hear. It used to be easy to answer, but search engines have become very complex: Google uses more than 250 criteria to rank results. Here are four of the most important.
1. Keywords and Competition
Keywords are the words and phrases people search for. The more your page uses relevant keywords in important places, the better. But the more popular and competitive a keyword, the harder it is to rank, as many sites and blogs target the same terms. Research your competitors, consider less competitive alternatives that can still bring traffic, choose wisely and start publishing relevant content.
2. Fresh, Quality Content
Since 2011, Google's Panda, Penguin and Hummingbird updates have clearly rewarded quality and content. Publish new, valuable content regularly to improve your rankings. Returning visitors and links to your content are important signals too.
3. Backlinks
Google treats links to your site as votes of confidence, so more quality links are better. But avoid aggressive tactics: do not buy links or try to trick Google. Its algorithm detects and penalises these practices, sometimes removing sites from the results entirely.
4. Social Media Presence
Research such as that by Searchmetrics has shown that pages with a stronger social media presence tend to rank better. Social signals like likes, comments and tweets count. Connect your website to your social media and add share buttons so visitors can spread your content.
Conclusion
SEO is a long-term effort built on many factors working together. Etherlogic can help you build a strategy that improves your rankings the right way.
