Why Use Google Analytics?
Google Analytics is one of the most powerful traffic-tracking tools available, and it is free. It is easy to use and integrates with other Google services such as AdWords and AdSense. This guide covers the essentials.
The Main Interface
When you log in, you see the audience overview: a chart of your site's traffic over the last month. You can switch to other metrics, change the date range and add notes to specific dates, for example the start of an ad campaign, so the chart is easier to read later.
Audience
This report shows visits, unique visitors, pageviews, pages per visit, average visit duration, bounce rate and the share of new visits. Many pages per visit, long visits and a low bounce rate mean visitors find your content interesting. You can also see visitors' language, location, browser and device, and how loyal they are: people who return again and again are the audience to count on when you launch something new.
Traffic Sources
One of the most important reports. It shows where visitors come from, so you can judge your SEO, inbound links and ad campaigns. Ideally traffic comes from several sources: if 80% depends on Google search and an algorithm change drops your rankings, your traffic falls sharply. Keyword reports show how people find you, and campaign reports show visits, goals and revenue from your ads.
Content
See which pages are viewed most, where visitors land and where they leave. Exit pages can reveal problem pages, especially in an eshop. Check site speed regularly too, as slow pages drive visitors away.
Conversions
Set up goals to measure the actions that matter: reaching a thank-you page after an order or newsletter sign-up, time on site, pages per visit or a specific event. E-commerce tracking goes further, but requires extra code on your site.
Custom Reports
One of the platform's greatest strengths is building reports tailored to your needs, filtering data by the factors you care about.
Conclusion
Analytics turns guesswork into decisions. Etherlogic can help you set it up correctly and read the numbers that matter for your business.
