If It Isn't Broken, Should You Still Fix It?
For many small business owners, updating the website is an afterthought. With so much else to worry about, changing something that works can seem unnecessary. But hold on to "if it isn't broken, don't fix it" for too long and your site will soon look dated, load slowly and put off potential customers. These five tips will keep it modern and useful.
1. Start Now
Every couple of years, start thinking about small changes to the look and feel of your business website. Don't wait until it is completely outdated, and don't risk losing customers through neglect.
2. Add a Blog
Depending on your industry, a blog or news section with industry and company news can be valuable. If you add one, update it regularly. Fresh content also helps SEO: it tells Google that your site is active and has new information, and Google favours fresh content over old.
3. Make It Easy to Contact You
Always make it as easy as possible for visitors to reach you. Listing a phone number is no longer enough, as few customers will simply pick up the phone. Make sure there is an email address or a contact form so they can find you easily.
4. Show Your Credibility
If you have been featured in the press or won an award, show it prominently on your site. Logos and awards are "trust signals" that show customers your achievements, and they matter in every industry.
5. Include a Call to Action
Decide on the main goal of your website and make it as clear as possible to visitors. Whether you want them to buy, sign up or contact your sales team, make it easy. A message as simple as "Call now" is effective because it gives clear direction.
There Is No Single Right Way
Every business and industry will approach a redesign differently. But if you are thinking about refreshing your website and don't know where to start, these five tips will get you off on the right foot.
