A guest article by Vangelis Angelis (Diavolis Blog).
Launch Is Only the Beginning
Your new company website is live. You invested time and money in its design, build and content. A few months later, though, traffic is below expectations. Attracting people who are interested in your products and building an online customer base takes promotion. These are the most popular ways to do it.
Search Engine Optimisation
SEO improves how your pages appear in search engines. It starts with choosing the right keywords and using them well on your pages, and extends to links from other websites. Results take time, especially for a new site with strong competition, but a well-planned strategy will bring a significant share of your visits. Work with an SEO expert, and be wary of anyone promising guaranteed, instant results.
Google Ads (Pay per Click)
Text ads in Google's search results charge per click rather than per view, are relevant to what people search for and come with measurable performance. Unlike SEO, they appear immediately. Many advertisers manage them alone, but a certified Google Partner can get far more out of the budget and the data.
Remarketing
Remarketing lets you reach people who visited your site but did not buy or book, with new ads that bring them back. Plan it carefully so it persuades rather than annoys.
YouTube Video
Most people would rather watch than read. A short, informative video on YouTube strengthens your image, enriches your site and helps your SEO. YouTube ads are also among the most effective ad formats.
Email Marketing
A simple newsletter sign-up form can start a valuable relationship. As the list grows, use it for news, special offers and events. Keep messages interesting and well timed, and remember you are talking to people who already know you.
Blog Posts
A company blog gives you a voice for original content that sets you apart and strengthens relationships with existing and new customers. A shoe shop, for example, can write about types of shoes, choosing the right pair for each activity and how to care for them. Blog posts also improve your website's SEO.
Social Media
Like email, social media feeds an audience that already knows you with interesting content from your site or blog. Here, interaction and direct communication are key, and a strong presence works like a recommendation from a friend. Know what each network offers and who uses it.
Measure and Plan
With tools like Google Analytics you can see where your traffic comes from and what each activity delivers. A promotion strategy, consistent execution and tracking are the only way to turn your website into your best salesperson.
