A Common, Costly Mistake
A widespread misconception makes many businesses' online marketing pointless: they run campaigns that are not built on solid foundations, and they lose time and money as a result.
Start with a Solid Base
Just as a house needs foundations, internet marketing needs a base to stand on: your company website. It should be the centre of all your marketing. Without it, much of your budget, online or offline, is wasted. And it must be designed for the end user: less about you, more about the solutions your product or service offers and why customers should choose you over the competition.
Your Site Is the First Step
This is where many businesses fail. The web is full of poorly designed sites that small fixes could make far more profitable. Some even rank at the top of search results and get plenty of traffic, but do not turn it into sales. What is the point of investing in SEO if visitors land on an empty, low-quality page?
What Website Quality Means
- Design and layout: easy navigation, relevant content within a few clicks, a modern look and responsive design for every device.
- Your message: the most important part. You want visitors to call, fill in a form or buy, so build every page around them.
Questions Your Content Must Answer
- What does the visitor gain from you?
- What advantages do you offer, and what makes your offer unique?
- Why should they work with you, and why should they believe you?
- Why should they act now?
You have only a few seconds to make a good first impression. Aim for effective before beautiful; ideally, both.
Then Bring Traffic
Once your site is modern, effective and carries the right message, it is time to send it traffic. And measure the results of every activity: if you do not measure, you cannot improve.
Conclusion
Before Facebook, Twitter, YouTube, SEO, email or offline advertising, invest in your website. Etherlogic can help you build the foundation the rest of your marketing depends on.
